Affordable Housing Podcast

“Why Housing Messages Are Backfiring” – Lessons in Strategic Communication

December 19, 2016

Eden Housing
Eden Housing
"Why Housing Messages Are Backfiring" - Lessons in Strategic Communication

Sometimes, we are frustrated by public opposition to our noble work in afforable housing and spin our wheels trying to find a way around it. Rather than discount the opposition, Enterprise Community Partners and The Frameworks Institute tackled the problem head on to find out the values behind some of the opposing views of providing affordable housing and how we can change the conversation around housing. On this episode of the Affordable Housing Podcast brought to you by Eden Housing, we’ll dive into which messages about affordable housing work with the public and which ones don’t.
Joining host Joanne Greene is Tiffany Manuel, PhD, Enterprise’s Vice President of Knowledge, Impact, and Strategy. Prior to joining Enterprise in 2012, Dr. Manuel served as Director of Impact & Evaluation at The FrameWorks Institute, and was a senior policy analyst at the U.S. Department of Health & Human Services.
The report, “‘You Don’t Have to Live Here’ – Why Housing Messages are Backfiring and 10 Things We can Do About It”:
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